{"id":57171,"date":"2024-04-24T19:00:11","date_gmt":"2024-04-24T16:00:11","guid":{"rendered":"https:\/\/2024.gpec.ro\/?post_type=happening&p=57171"},"modified":"2024-05-18T11:57:56","modified_gmt":"2024-05-18T08:57:56","slug":"track-3-consent-mode-cookies-si-server-side-tracking-in-ga4-google-ads-a-i-pentru-e-commerce","status":"publish","type":"happening","link":"https:\/\/2024.gpec.ro\/en\/happening\/track-3-consent-mode-cookies-si-server-side-tracking-in-ga4-google-ads-a-i-pentru-e-commerce\/","title":{"rendered":"Track 3: Consent Mode, Cookies & Server-Side Tracking in GA4 + Google Ads + A.I. for E-Commerce"},"content":{"rendered":"

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08:30-09:30<\/h3>\n

Registration, Welcome Coffee & Networking<\/h2>\n<\/div>\n

We are waiting for you for registration atBT Stup<\/a><\/strong> in Calea \u0218erban Vod\u0103 n0. 206, U-Center building, ground floor, 4th district (Tineretului area) starting 08:30 AM <\/strong>to avoid morning traffic and queues at registration.<\/p>\n

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Until the start of the courses and workshops, you can enjoy a hot cup of coffee and have time to socialize within the Digital Community.<\/p>\n

Due to the lack of parking spaces in the area, we recommend finding alternative transportation instead of using your personal car.<\/em><\/p>\n

09:30 \u2013 11:00<\/h3>\n

Adapting GA4 to current tracking challenges: Consent Mode, Cookies, and Server-Side Tracking (Module 1)<\/h2>\n

In this workshop, we’ll explore the latest updates and best practices for using Google Analytics 4 (GA4) in the face of new tracking challenges.<\/p>\n

By participating in this course, you’ll learn everything you need to know about Consent Mode, how to verify its correct implementation, discover the implications of phasing out 3rd-party cookies, as well as what server-side tracking is and its advantages.<\/p>\n

This session is ideal for marketing specialists, data analysts, and technical marketers who want to improve the accuracy of data collection, essential for optimizing campaigns while correctly respecting user consent.<\/p>\n

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11:00 \u2013 11:30<\/h3>\n

Coffee Break & Networking<\/h4>\n

11:30 \u2013 13:00<\/h3>\n

Adapting GA4 to current tracking challenges: Consent Mode, Cookies, and Server-Side Tracking (Module 2)<\/h2>\n

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Eugen Potlog<\/strong>
\nFounder UX Studio<\/p>\n

13:00 \u2013 14:00<\/h3>\n

Lunch & Networking<\/h4>\n

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14:00 \u2013 15:30<\/h3>\n

Optimizing Performance Max campaigns for sales growth.<\/h4>\n